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I think that only a players first frame should count towards individuals & rankings, even if they do play twice.
This is becasue, if both frames counted, a lot of people would be reluctant to put they're subs in, so that thier main players can get a stab at the title.
Eventually, maybe a couple of seasons after the 10 frame format has been in play, you can start tweaking the rankings system.
For now, let's not run before we can walk. The main thing we want, is extended matches, thus giving more opportunity for players to play, and more hope of survival for teams on the brink of disbandment.