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It's not always good business though. Many of those 100 or so people will be members of their clubs and be pretty pissed off.

In business it is much harder to find new customers than to retain existing ones. That's why I find the motives behind this a little odd.

It's hard to get a point across here without looking like I'm knocking Howard which I'm really not trying to do. I'm just finding it hard to understand the logic behind this.